The Executive Formation

Halle Still

Who is Halle Still?

A passionate sports-loving salesperson from small-town Iowa. I was a 5-sport high school athlete who played both softball and cross country at the collegiate level. Having always had a love of sports and interest in sales – I tied the two together and began a career selling in the sports industry. I relocated to Dallas after graduating from Grand View University and launched my sales career at AT&T Stadium, home of the Dallas Cowboys. Since I progressed to Formation, a premium co-working concept developed by the Dallas Cowboys, located at The Star in Frisco, as Sales Consultant.

What is your passion in life?

I have a passion for serving and helping others grow, which fits my role at Formation perfectly. When I can make other people’s lives easier and create positive impact, I feel as though I’m doing what I was called to do. Formation has allowed me to improve the professional lives of people across a variety of industries and experience levels. Add that to the fact that it has long been my dream to work in the NFL and for my favorite team, the Dallas Cowboys? A winning combination.

For those who don’t know, what is Formation?

Formation is an exceptional collaborative workspace, designed to meet all one’s professional needs in an elevated work environment. Inspired by, and located steps from, the Dallas Cowboys World Headquarters, Formation offers private offices, dedicated and open workspace options for executives on-the-go, networking and professional development opportunities, and a variety of other business conveniences. Formation sits with a complex featuring over 30 restaurant and retail establishments at The Star District, making it a thriving place to work and play.

What does your role of Sales Consultant entail?

My role at Formation is to attract entrepreneurs and business-minded individuals to join its membership, allowing them to enjoy a work experience unlike any other. With an on-site barista, five well-appointed conference rooms, and a regular line up of events leveraging the expertise of the Dallas Cowboys front office, it’s something best experienced in person. The best of part of my role as Sales Consultant is the opportunity to help others experience how Formation can provide their business with a competitive edge.

What is the vision for Formation?

Formation is the unique business creation of the Jones Family, and was inspired by their using the interest in the Dallas Cowboys’ brand to help a variety of their non-football business endeavors grow and prosper. Through the creation of Formation, they have created that same opportunity for other entrepreneurs and executives to enjoy that ‘home field advantage’ so to speak with over 18,000 square feet of well-appointed workspace and thriving executive community.

For more on Formation, visit www.FormationattheStar.com or contact Halle Still at hstill@dallascowboys.net to tour Formation and learn more about their elevated work environment and experience.

Photo credit: Astonished Innovations